ONE School runs for 16 weeks, 2 nights a week. Throughout the program, we worked on 10 briefs. Designed to get us thinking way beyond traditional advertising. We hone copywriting and art direction skills, but we also focus on developing conceptual thinking skills. Needed for coming up with the big, modern, exciting ideas at the intersection of advertising, culture, and technology.

What is in Talena’s One School Book?

A range of one school campaigns that explored real-world topics—from social impact initiatives to lifestyle branding. These projects allowed Talena to craft concepts, develop visual identities, and execute cross-platform content across OOH, social, etc. Through these experiences, Talena has honed a sharp creative voice and a collaborative spirit, ready to take on campaigns that spark conversation and drive connection.